Teads https://www.teads.com The Global Media Platform Tue, 13 Aug 2024 00:53:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://www.teads.com/wp-content/uploads/2019/07/Teads-Favicon-Apps-150x150.jpg Teads https://www.teads.com 32 32 Case Study: Victoria’s Secret Partnered with Teads to Boosts Sales in Peru https://www.teads.com/victoria-secret-traffic-sales-peru-casestudy/ Tue, 13 Aug 2024 00:53:15 +0000 https://www.teads.com/?p=73891 During April 2024, Victoria’s Secret set out to boost sales of its mist and lotions product line in Peru. The campaign, powered by Teads, exceeded all benchmarks, showcasing the effectiveness of a well-crafted quality traffic strategy. Campaign Overview The primary goal was to drive qualified traffic, optimize visits, and utilize advanced tracking methods. A key […]

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]]> Talks with Teads | Parvati Vaish, Havas Media Network, on Data-Driven Creativity and the Future of AI in Advertising https://www.teads.com/talks-with-teads-data-driven-creativity-future-of-ai/ Fri, 09 Aug 2024 15:37:22 +0000 https://www.teads.com/?p=73889 In the latest episode of “Talks With Teads,” filmed at Cannes Lions 2024, Natalie Bastian, Teads’ Global CMO, sits down with Parvati Vaish, SVP Consulting at Havas Media Network. They explore the intersection of creativity and data, particularly in the pharmaceutical industry, where ensuring that advertising resonates with the right audience is critical. Key Insights: […]

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]]> Press Release: Category Leaders Outbrain and Teads to Merge, Creating an Independent End-to-End Advertising Platform for the Open Internet https://www.teads.com/press-release-teads-outbrain-merger/ Thu, 01 Aug 2024 16:16:46 +0000 https://www.teads.com/?p=73875 The company will combine performance and omnichannel video offerings to become the preferred destination to drive full-funnel marketing outcomes across the entire consumer journey. Highlights: Outbrain will acquire Teads in an approximately $1 billion transaction, consisting of $725 million upfront cash and $25 million deferred cash, 35 million shares of common stock of Outbrain, and […]

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]]> Teads and Outbrain Merge to Form Leading and Independent End-to-End Advertising Platform for the Open Internet https://www.teads.com/teads-outbrain-merge/ Thu, 01 Aug 2024 12:07:14 +0000 https://www.teads.com/?p=73849 Today we’re excited to announce a pivotal moment in Teads’ history: we are merging with Outbrain, a global leader in performance advertising. This marks a transformative milestone in Teads’ journey, as we open a world of new opportunities for our combined organization. Both Teads and Outbrain are category leaders. Teads has excelled in building best-in-class […]

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]]> Talks with Teads | Oliver Saunders, Wavemaker, on the Role of Context and Addressability in Media https://www.teads.com/talks-with-teads-context-and-addressability-in-media/ Wed, 31 Jul 2024 15:49:05 +0000 https://www.teads.com/?p=73830 In the latest episode of “Talks With Teads,” filmed at Cannes Lions 2024, Natalie Bastian, Teads’ Global CMO, sits down with Oliver Saunders, Global Head of Addressable Solutions at Wavemaker. This episode dives into the critical role of context and addressability in media. Despite Google’s recent announcement not to deprecate cookies, the principles discussed remain […]

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]]> Talks with Teads | Leah Meranus, CEO, Dentsu NA on Inspiration Campaigns, Storytelling, and the Power of AI https://www.teads.com/talks-with-teads-leah-meranus-ceo-dentsu-na/ Mon, 29 Jul 2024 22:58:22 +0000 https://www.teads.com/?p=73826 In the latest episode of “Talks With Teads,” filmed at Cannes Lions 2024, Natalie Bastian, Teads’ Global CMO, sits down with Leah Meranus, CEO of Dentsu NA, to explore how technology and creativity intersect in today’s media landscape. The conversation dives into the evolving role of technology, the humanization of AI, and the impact of […]

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]]> UK Politics vs Football: How Brands Can Connect with Audiences Around Cultural Moments https://www.teads.com/uk-politics-vs-football-audience-readership-trends/ Fri, 26 Jul 2024 11:46:34 +0000 https://www.teads.com/?p=73812 In the build up to Men’s Euro’s England vs Spain football game, content consumed about Gareth Southgate was indexing higher than Rishi and Starmer. Surprising insights like this can show how advertisers find a white space not already packed with competitors. Brands often encounter challenges in planning timely and relevant campaigns. I write this on […]

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]]> Winning the Screen: Strategies and Insights for Olympic-Sized Visibility https://www.teads.com/2024-olympics-opening/ Wed, 24 Jul 2024 22:44:15 +0000 https://www.teads.com/?p=73783 Every four years, the Olympics captivate a global audience, creating a unique and engaged viewership opportunity with 206 nations competing in 329 events across 32 sports. This phenomenon, mirrored in events like the Euro Cup and Copa America, offers brands an unparalleled chance to shine on the world stage. With the Olympics starting this Friday, […]

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]]> Google’s News, While Shocking, Changes Nothing… (or Changes Very Little) https://www.teads.com/google-canceled-cookie-deprecation/ Tue, 23 Jul 2024 20:53:42 +0000 https://www.teads.com/?p=73771 The news that Google isn’t going to deprecate the cookie could finally mark the end of an 8 year vigil that has seen millions (if not billions) of dollars being spent preparing people for a future state that has now been handed to consumers to take over the line. While many will argue that all […]

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]]> Talks with Teads | Lynn Branigan, CEO, She Runs It on Diversity and Women in Leadership https://www.teads.com/talks-with-teads-lynn-branigan-women-in-leadership/ Thu, 18 Jul 2024 18:42:51 +0000 https://www.teads.com/?p=73751 In the latest episode of “Talks With Teads,” filmed at Cannes Lions,Lynn Branigan, President & CEO of She Runs It, joins Natalie Bastian, Teads’ Global CMO, in a thought-provoking conversation. This episode delves into key industry trends, with a particular focus on the role of women in leadership throughout marketing, media, and tech, as well […]

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