Press Releases – Teads https://www.teads.com The Global Media Platform Fri, 02 Aug 2024 15:22:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://www.teads.com/wp-content/uploads/2019/07/Teads-Favicon-Apps-150x150.jpg Press Releases – Teads https://www.teads.com 32 32 Press Release: Category Leaders Outbrain and Teads to Merge, Creating an Independent End-to-End Advertising Platform for the Open Internet https://www.teads.com/press-release-teads-outbrain-merger/ Thu, 01 Aug 2024 16:16:46 +0000 https://www.teads.com/?p=73875 The company will combine performance and omnichannel video offerings to become the preferred destination to drive full-funnel marketing outcomes across the entire consumer journey. Highlights: Outbrain will acquire Teads in an approximately $1 billion transaction, consisting of $725 million upfront cash and $25 million deferred cash, 35 million shares of common stock of Outbrain, and […]

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]]> Teads and Outbrain Merge to Form Leading and Independent End-to-End Advertising Platform for the Open Internet https://www.teads.com/teads-outbrain-merge/ Thu, 01 Aug 2024 12:07:14 +0000 https://www.teads.com/?p=73849 Today we’re excited to announce a pivotal moment in Teads’ history: we are merging with Outbrain, a global leader in performance advertising. This marks a transformative milestone in Teads’ journey, as we open a world of new opportunities for our combined organization. Both Teads and Outbrain are category leaders. Teads has excelled in building best-in-class […]

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]]> Teads Unveils Next Generation Omnichannel Contextual and Identity Graph Built for the Premium Open Internet and CTV https://www.teads.com/teads-omnichannel-contextual-identity-graph/ Fri, 14 Jun 2024 13:00:35 +0000 https://www.teads.com/?p=73262 Teads Omnichannel Graph combines audience and contextual signals to deliver targeted and efficient reach across the glass New York, NY – June 14, 2024 – Teads, the global media platform, today released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the […]

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]]> Unlocking Insights into Luxury Watch Buyers: Teads and EssenceMediacom Study Reveals Key Trends https://www.teads.com/2024-luxury-watch-study/ Fri, 24 May 2024 16:18:37 +0000 https://www.teads.com/?p=72613 Teads and EssenceMediacom conducted a study involving 2,000+ luxury watch buyers, intenders, and gifters into different markets. This initiative allows watch manufacturers to identify and better understand their target audience, their motivations, and their expectations. The study also reveals the best advertising practices for effectively communicating with this complex and sophisticated audience. Teads, The Global […]

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]]> Teads Launches World’s First 3D CTV Native Campaign with Chaumet on LG Home Screen https://www.teads.com/chaumet-3d-ctv-native-ad/ Thu, 23 May 2024 15:20:00 +0000 https://www.teads.com/?p=72598 Teads is debuting of the world’s first 3D Native Display on LG for the high-end jewelry brand Chaumet’s Joséphine Aigrette collection. For the very first time, the brand showcased its rings and bracelets in a 3D format on Connected TV (CTV). This initiative not only showcases Teads and LG Ad Solution’s commitment to innovation but […]

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]]> New Study Finds Only 32% Of Global Publishers Are Actively Preparing For The Cookieless Future https://www.teads.com/2024-publisher-cookie-prepartation/ Tue, 21 May 2024 21:38:13 +0000 https://www.teads.com/?p=72559 Despite an Urgent Need for Action, Teads’ Latest Survey Highlights the Industry’s Cookie Confusion and Lack of Preparedness Among Global Publishers NEW YORK, NY – May 21, 2024 – The transition to a cookieless digital landscape has already taken significant strides despite the delay in Google’s phase-out of third-party cookies. With 45% of global web […]

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]]> Teads Shifting Gears Global Report Reveals The New Auto Buying Landscape https://www.teads.com/teads-auto-shifting-gears-study/ Mon, 13 May 2024 21:06:58 +0000 https://www.teads.com/?p=72025 A global analysis of auto purchasing behaviors, key insights into motivators, purchasing timelines, vehicle preferences, brand perceptions, and advertising.    NEW YORK – May 13, 2024: Teads, the global media platform, today announced the findings of its latest global report, “Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide.” Based on research conducted across […]

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]]> Teads Launches First-to-Market Innovation with TVision and Adelaide to Maximize Media Quality Across the Glass https://www.teads.com/first-to-market-media-quality-innovation-across-glass/ Mon, 29 Apr 2024 11:48:13 +0000 https://www.teads.com/?p=71803 Teads launches two first-to-market innovations designed to maximize the impact of quality media across the glass in partnership with TVision and Adelaide. Starting in the US, with Luxottica as an early beta partner, these offerings revolutionize how we measure and optimize advertising campaigns across mobile and TV glass. These partnerships will revolutionize measurement by leveraging […]

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]]> Study from CNN Brazil, Nielsen, Teads Proves Editorial Content and User Experience with Better Ads, Less Disruption https://www.teads.com/cnn-brazil-better-ads/ Fri, 26 Apr 2024 15:01:17 +0000 https://www.teads.com/?p=71797 Teads, in a partnership with CNN Brazil and using Nielsen’s research methods, has uncovered fresh perspectives on how ads and news articles can work together online and lead to less disruption for consumer’s experience. The study, based out of Brazil, found a simple yet significant point: consumers prefer ads that fit smoothly into what they’re […]

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]]> Teads and ZoomerMedia Strengthen Exclusive Partnership to Expand Outstream Reach https://www.teads.com/zoomermedia-exclusivity/ Mon, 25 Mar 2024 17:19:39 +0000 https://www.teads.com/?p=71019 Teads, the global media platform, and ZoomerMedia, a Canadian multi-platform media company devoted to creating legacy and digital content for Boomer Zoomers to GenZ Zoomers, have announced the renewal of their exclusive partnership, solidifying their commitment to delivering engaging content across digital platforms.  Read the press coverage in Media In Canada. This one-year renewal deal […]

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]]> Teads Expands CTV Offering Across Latin America: A New Era of Advertising Reach https://www.teads.com/teads-ctv-offering-across-latin-america/ Mon, 18 Mar 2024 19:26:05 +0000 https://www.teads.com/?p=70839 Teads expands CTV to twelve new Latin American markets, merging digital with TV for unmatched omnichannel reach. Teads, the global media platform, announced the expansion of its Connected TV (CTV) offering across 12 new markets in Latin America. Building upon successful launches in Brazil and Mexico, this expansion brings Teads’ premium CTV solutions to Argentina, […]

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]]> Teads Expands Exclusive CTV Native Partnership with LG Ad Solutions to Eight More Markets in Europe & Asia Pacific https://www.teads.com/teads-com-lg-ctv-expansion/ Wed, 13 Mar 2024 19:35:15 +0000 https://www.teads.com/?p=70413 Teads Expands Exclusive Global Partnership with LG Ad Solutions for CTV Native Inventory in Eight Additional Markets across Europe and Asia Pacific. NEW YORK – March 12, 2024: Teads, the global media platform, today announced an expanded global partnership with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, on exclusive […]

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