Cookieless Corner – Teads https://www.teads.com The Global Media Platform Tue, 30 Jul 2024 23:21:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 https://www.teads.com/wp-content/uploads/2019/07/Teads-Favicon-Apps-150x150.jpg Cookieless Corner – Teads https://www.teads.com 32 32 UK Politics vs Football: How Brands Can Connect with Audiences Around Cultural Moments https://www.teads.com/uk-politics-vs-football-audience-readership-trends/ Fri, 26 Jul 2024 11:46:34 +0000 https://www.teads.com/?p=73812 In the build up to Men’s Euro’s England vs Spain football game, content consumed about Gareth Southgate was indexing higher than Rishi and Starmer. Surprising insights like this can show how advertisers find a white space not already packed with competitors. Brands often encounter challenges in planning timely and relevant campaigns. I write this on […]

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]]> Winning the Screen: Strategies and Insights for Olympic-Sized Visibility https://www.teads.com/2024-olympics-opening/ Wed, 24 Jul 2024 22:44:15 +0000 https://www.teads.com/?p=73783 Every four years, the Olympics captivate a global audience, creating a unique and engaged viewership opportunity with 206 nations competing in 329 events across 32 sports. This phenomenon, mirrored in events like the Euro Cup and Copa America, offers brands an unparalleled chance to shine on the world stage. With the Olympics starting this Friday, […]

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]]> Google’s News, While Shocking, Changes Nothing… (or Changes Very Little) https://www.teads.com/google-canceled-cookie-deprecation/ Tue, 23 Jul 2024 20:53:42 +0000 https://www.teads.com/?p=73771 The news that Google isn’t going to deprecate the cookie could finally mark the end of an 8 year vigil that has seen millions (if not billions) of dollars being spent preparing people for a future state that has now been handed to consumers to take over the line. While many will argue that all […]

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]]> Teads Unveils Next Generation Omnichannel Contextual and Identity Graph Built for the Premium Open Internet and CTV https://www.teads.com/teads-omnichannel-contextual-identity-graph/ Fri, 14 Jun 2024 13:00:35 +0000 https://www.teads.com/?p=73262 Teads Omnichannel Graph combines audience and contextual signals to deliver targeted and efficient reach across the glass New York, NY – June 14, 2024 – Teads, the global media platform, today released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the […]

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]]> Talks With Teads | James Colborn, Teads on Navigating Google’s Cookie Deprecation Delay https://www.teads.com/talks-with-teads-navigating-googles-cookie-deprecation-delay/ Thu, 30 May 2024 18:36:26 +0000 https://www.teads.com/?p=72681 In the latest episode of “Talk With Teads,” hosted by Natalie Bastian, Teads’ Global CMO, we dive into an engaging conversation with James Colborn, Global Head of Data at Teads. This episode covers the implications of Google’s recent announcement to delay the timeline for cookie deprecation and what it means for the advertising industry as […]

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]]> New Study Finds Only 32% Of Global Publishers Are Actively Preparing For The Cookieless Future https://www.teads.com/2024-publisher-cookie-prepartation/ Tue, 21 May 2024 21:38:13 +0000 https://www.teads.com/?p=72559 Despite an Urgent Need for Action, Teads’ Latest Survey Highlights the Industry’s Cookie Confusion and Lack of Preparedness Among Global Publishers NEW YORK, NY – May 21, 2024 – The transition to a cookieless digital landscape has already taken significant strides despite the delay in Google’s phase-out of third-party cookies. With 45% of global web […]

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]]> Teads is Ready for The Cookie Deprecation, With or Without Google https://www.teads.com/teads-is-ready-with-or-without-google/ Mon, 20 May 2024 16:34:51 +0000 https://www.teads.com/?p=71978 Google’s latest extension of their deprecation timeline has created a news cycle that further compounds the already doom spiral that the industry feels about the death of the 3rd party cookie. However, at Teads, we believe a more pragmatic and rounded approach to cookie deprecation is needed, especially as so almost half of all impressions […]

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]]> What’s the difference between a cookie and an internal combustion engine? https://www.teads.com/auto-cookie/ Thu, 16 May 2024 15:21:52 +0000 https://www.teads.com/?p=72323 What’s the difference between a cookie and an internal combustion engine?  Well, the truth is their differences are plentiful! They aren’t even remotely similar but for one thing; they both have an expiry date that is causing anxiety, confusion and endless discussion on how bad the world will be without them. On one side the […]

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]]> Case Study | Christian Dior Couture’s Online Shopping Experience Is Reinvented by Teads and Perfect Corp’s AR Virtual Try-On Format https://www.teads.com/christian-dior-couture-virtual-try-on/ Wed, 10 Apr 2024 19:53:07 +0000 https://www.teads.com/?p=71311 Teads, the Global Media Platform, in collaboration with Perfect Corp, is revolutionizing the online shopping experience through a new Virtual Try-On (VTO) format for Christian Dior Couture. This initiative, part of the “Rose des vents” campaign, targeted markets in the US, South Korea, Hong Kong, and Japan. The VTO ad format enhances the user experience […]

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]]> I want cookies… said no RFP ever! https://www.teads.com/cookieless-ad-shift/ Wed, 03 Apr 2024 01:16:41 +0000 https://www.teads.com/?p=71074 When was the last time you requested cookies in your brief or RFP when building out a campaign? Chances are, that is probably never happened! The most likely scenario is that you asked for an audience (or series of audiences) that you believe will relate to your product, service or offering.  Why is it then […]

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]]> Celebrating Innovation at Heineken: Teads Brand Innovator Awards https://www.teads.com/celebrating-innovation-at-heineken/ Wed, 20 Mar 2024 21:09:57 +0000 https://www.teads.com/?p=70598 As a key digital partner for Heineken, Teads proudly supports its innovators worldwide. The Teads Brand Innovator Awards reflect Heineken’s strategy to inspire innovation and pioneer new brand-building methods across the world. These awards recognize excellence in Creativity, Data, Measurement and Campaign Orchestration. Judged by senior leaders from Heineken, Dentsu, and Teads, they aim to […]

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]]> Can Celebrity and Movie Popularity Predict Oscar Winners? https://www.teads.com/2024-oscars-media-barometer/ Wed, 13 Mar 2024 18:20:18 +0000 https://www.teads.com/?p=70751 Oscars’ Pulse: Reading Trends vs. Results of the Biggest Night in Cinema In the whirlwind of glamour and cinematic excellence, this year’s #Oscars shattered records and established new benchmarks. According to MediaPost, unprecedented viewership was noted for ABC’s “The 96th Academy Awards” telecast, which experienced a remarkable 37% surge, reaching a four-year peak of 19.5 […]

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