11월 29, 2021
Supporting Zain, MENA’s leading Telecoms Operator, in their transition to a cookieless world
Case Study
Through a leading partnership in the region with OMD and Teads, Zain KSA leveraged Teads’ Cookieless Translator as well as A/B testing of both cookieless and cookie-based targeting to transform their media strategy.
Solution
By testing Teads’ suite of cookieless solutions, Zain KSA became one of the leaders of cookieless targeting in the MENA region. The aim of the tests was to show that Zain KSA could remove dependence on cookies for their targeting without showing any drop in campaign performance, specifically around branding KPIs. To do so, Zain KSA ran a number of A/B tests, comparing Teads’ cookie-based audiences vs Teads’ cookieless audiences. The results clearly showed that, removing the cookie as a targeting tool did not impact the campaign.
“At Zain KSA, we are continuously exploring new methods of approaching our customers while being the first to test the novelties proposed in Saudi Arabia and MENA. Discovering the OMG & Teads worldwide exclusivity regarding the brand new Cookieless targeting in Teads Ad Manager was a great opportunity to become the first advertiser from the telco industry in Saudi Arabia and MENA to test and gather learnings on how to run a campaign using Cookieless targeting and comparing it with Cookie-based audiences. We know how targeting a Cookieless audience will be important in the future and are glad to be one of the pioneers from our industry testing it in Saudi Arabia and MENA.” Abdullah Medhat – Channels Management Manager, Zain KSA
“During this campaign for Zain KSA, our team was able to leverage data and compare Cookieless vs Cookie-Based, create Cookie-Based custom segment and translate them into Cookieless segments directly through Teads Ad Manager platform. This platform is an easy-to-use biddable tool where we can set up and optimize campaigns while having access to great reporting and data transparency features.” George Achkouty – Head of Digital, OMD KSA
If you would like to know more about Teads’ cookieless solutions, reach out to your Teads rep or visit our cookieless hub.
.
More from Teads
Copyright 2024 - Made with in Montpellier
Come join an award-winning team
